Traffick Jam
During my time with Traffick Jam, I spearheaded a comprehensive digital strategy that balanced creative storytelling with high-stakes event promotion. I managed all social media channels and content creation, including directing merchandise photoshoots and drafting formal media releases to expand brand reach. A centerpiece of my portfolio includes leading the 10-year anniversary campaign and driving registration for our annual 5K run, where I utilized targeted messaging to boost community engagement and elevate the organization’s mission.
Merch Photoshoots
I prepared, conceptualized, and executed merchandise photoshoots with my camera to increase shirt sales. I then posted these photos across all our socials, and also used them to make T-Shirt Ads. These were strategically executed to elevate our brand image with better quality photos and taken outside of Mercer to increase our local awareness.
Jam for Justice 5k
As head of the communications team, I created graphics for our event. I ran and regulated an Ad that boosted our event through our audience’s most used platform of Facebook. In addition, I was in charge of capturing the story of our event through my lens, both photos and videos.
Tik Tok/Reels
I designed and produce an Alumni Spotlight series to post highlighting our alumni and their Traffick Jam experiences. In addition, I created funny videos to get Mercer students and the local community engaged using trends with our offerings and events.